Target audiences — your posses of raving fans and eager buyers — can be elusive or fickle creatures. In this post, you’ll get some ideas for drawing your target audience in, getting them to engage with you, and enticing them to stick around for a while.
How I [Try To] Connect with My Target Audience Read More »
Learn the art of networking and watch your small business soar to new heights. 🚀 These thoughts and suggestions can help!
Networking for Small Businesses — Tips for Success Read More »
Learn Assess Plan Do Check (LAPDC) is a modernized, adapted-for-small-biz riff on the Plan Do Check Act (PDCA) model developed by the esteemed management consultant Dr. Deming in the 1950s.
Set Yourself Up for Success: Learn Assess Plan Do Check (LAPDC) Framework Read More »
You could boost your business through more effective and efficient program and project management — and it doesn’t have to be hard to do!
Program & Project Manage Your Way to a Better Biz Read More »
Running a small business can be a lot to handle. Templates can help make it more manageable.
Make Your Biz Life Better: Use Templates Read More »
Customers don’t care about you and your biz. They care about — and invest in — themselves. The sooner you get onboard with this concept, the better!
Your Customers Don’t Care About You Read More »
What is DIY vs DWY vs DFY? This short post fleshes out the particulars: what they are, how they differ, when to use each, examples.
What Is DIY vs DWY vs DFY? Read More »
People who know how to write better — how to communicate better — can position their businesses to have greater success. This is because they have the potential to get their messages across to their stakeholders more effectively and efficiently. One easy and fast way to improve your writing (and progress toward all that downstream goodness) is to quit making common, avoidable grammar mistakes.
How To Write Better & Boost Your Brand? Avoid These Grammar Mistakes! Read More »
AI, which is way more than just ChatGPT, is changing how we work and live. Learn about artificial intelligence and its impact on people today and in the future.
Beyond ChatGPT: AI Everything, Everywhere, All at Once Read More »
Perhaps you’re wondering about the benefits of investing in your marketing communications. How will it improve your venture? What’s the value proposition?
Why Focus on Marcom? Read More »
