Communicate Great Biz Bundle – Oct 6-12, 2025

This Bundle aims to give small biz folx bit-sized, actionable tools, templates, and other resources to help them communicate better in/about their businesses.

There are two tiers for this Bundle so Subscribers can join at a price point that’s comfortable to them. As Contributors, I think this offers a nice balance of list building for volume (i.e., max # of leads) and quality (i.e., warm leads). (And offers an opp to earn a little money in exchange for the work and value we’re putting in.)

The Redemption Window is short by design.

• It’s a small, focused Bundle. People should be able to explore/opt into gifts quickly.
• We want folx to take action — actually claim and use the resources.
• Timing’s intended to get bundle-goers onto your list and welcomed before the holiday season kicks into high gear.

• Theme: Better Business Communications for Greater Biz Success.
• Audience: Action-oriented small biz folx who’re actively seeking shortcuts and streamlining. They want to grow their awareness, knowledge, skills, and capacity.
• # Contributors: 20-30.
• Expected Reach: Last year we had about 450 sign-ups total (Free: 398, Paid: 44)
• Bundle Type: Paid, but with a free Tier offering Contributors’ FREE lead magnets.
• Bundle Price: Great Tier – Free. Greatest Tier – $11. Greatest Tier includes a Resource Tracker. Once Subscribers pay to access Greatest Tier, they can then claim any contributed items for free (i.e., they aren’t paying anything additional).
• Bundle Funnel: Great Tier will have the following Bumps: Resources Tracker ($2), the Take Action Sessions ($5), and something else bizcom-related for <$9. This helps price-position the Greatest Tier as a better value option. Greatest Tier will have just the bizcom-related Bump. Both Tiers will have an Upsell/OTO to my membership, Smart Start Content Club, and some sort of bizcom-related tripwire (<$9) as part of the Bundle Sign-Up success page/email confirmation sequence.
• Contributor Cost: It’s free to participate as a contributor. No chip-in fees or anything.
• Differentiators/Value Props:
  • Small, manageable collection of laser-focused, curated items. All resources are focused, bite-sized, and actionable — designed for quick implementation and incremental-yet-meaningful results fast.
  • I may add in a pre-Bundle event or activity to warm up the crowd. We’ll see….
  • I’m going to experiment with adding in a bingo or scavenger hunt element to this Event during th e Open Cart period to boost engagement and connection. Optional for you to participate. More details to come.
  • Pre-recorded Take Action Sessions (bc live sessions weren’t working). Optional for you to participate. More details to come. These will be free to people who buy the premium Tier.

As a Contributor, you are required to contribute to the free Tier. This will ensure that you have a much greater chance of getting more leads. You are encouraged to also contribute to the premium Tier, which is a terrific way get warmer prospects into your biz pipeline.

• Contribution Price: Great Tier – FREE as in this cannot be a product that you sell anywhere ever. Greatest Tier – $11+ USD. (i.e., The price you normally sell the contributed item for should be at least $11 for Greatest Tier.)
• Contribution Focus: Related to some kind (e.g., social media, videos, websites, speaking, podcasting, etc.) or aspect of business communications (e.g., process, planning, strategy, content management, working with outside creative help, etc.).
• Contribution Type:
  • Any resources subscribers can grab and hit the ground running with no “learning curve” time.
  • Items that deliver specific, definable, quick results.
  • Templates, forms, checklists, SOPs, swipes, tools, etc. are ideal.
  • Bundles, toolkits, packs, etc. (i.e., collections of items that are already being sold together as a single product)
  • Stand-alone workshops or mini-trainings as long as they’re short (less than about an hour), pre-recorded/on-demand, and cover a single, well-defined topic.
  • No lengthy/complex/many-parts trainings/programs, memberships, subscriptions, 1:1 offers, future live events, or “pre-sells”. But, you can offer this as your Add-On.
  • Things that can be delivered instantly and that are scalable for you.
• Contribution Requirements & Restrictions: Your Contribution(s):
  • Must be ready when you apply (bc this is a 1-round application process).
  • Must be immediately available to the Subscriber when they claim it. Your Contribution(s) must be instantly deliverable to claimants.
  • Can’t be something included in another Bundle during the Cart Open period.
  • Can’t require a CC to claim your resources.
  • Can’t be something you normally offer for free on your website (i.e., no freebies/lead magnets/opt-ins).
• Add-Ons: Bumps, tripwires, upsells, downsells, cross-sells, etc. allowed as long as no CC is required to check out for your gifted Contribution(s).

• Check the Bundle application for details. My Waitlist Gifts are actionable , on-theme guides, planners, or templates with tips/inspo quotes from Contributors included.

You’ll have a chance to indicate your interest in hosting a TAS on the Application. If you indicate that you’re interested, I’ll follow up with next steps.

• Event Type: Take Action Sessions. These are sessions in which Bundle-goers can start putting their new resources to use. It’s up to the host to decide what their TAS will look like. Live TAS have not worked well in the past so this time we’re going to try pre-recorded sessions (audio or video). More details will be provided to those who express interest.

Want even greater exposure? Be a Sponsor!

You’ll have a chance to indicate your interest in one of the limited sponsorships on the Application. If you indicate that you want to be a Sponsor, I’ll follow up with next steps.

The total number of sponsorship positions will depend on the total number of Contributors, so that we don’t have more than ~20% of Contributors as Sponsors. There will be no more than three Sponsors at each sponsorship level.

• All Contributors will get free access to the Paid Tier.
• People who register for the Bundle and who claim my Contribution(s) will be added to my email list. Only the people who claim your Contribution(s) will get added to your email list.
• PLEASE REVIEW THE REST OF THIS BUNDLE HUB PAGE FOR ADDITIONAL DETAILS regarding things like Promo Requirements, Eligibility, Compliance, etc.