AI for Content Marketing: How an AI Assistant Helped Me

I really like Brafton articles. They always cover interesting, relevant topics. So, it’s no shocker that Mastering Multimedia Content Marketing: Strategies & Best Practices caught my eye.

But, TBH, I’m slammed right now with all the sh*t one has to do as a solo biz person who wears All. The. Hats. I mean, I’m simultaneously preparing my taxes (ugh!), creating products, organizing a bundle, launching a membership, facelifting my DFY/DWY service offerings, creating content, doing my weekly email marketing….

Oh, plus, you know, life. All the regular non-work stuff.

Can AI Be My Content Marketing Sidekick? A Little Experiment…

Anyhoo, I decided to put Gemini to the test. I wanted to see if/how this AI tool could help this gal out.

Could it make consuming this Brafton article — and distilling actionable nuggets of wisdom — quicker and easier? A no-brainer for my poor, overtaxed brain?

(Sidenote: I’ve been testing Gemini out lately to see how it compares to ChatGPT and the various AI tools that’re in my rotation. I heard that Gem is more up-to-date than Chaddy so it may be more accurate in terms of facts, sourcing/citation, data points and stats, etc. The jury’s out on which is “better” — I like them both equally at this point.)

First, Summarize

So, I fed the article to Gem. With this prompt: Could you summarize this article to just give me the key takeaways and recommendations?

Here’s Gem’s response:

This article discusses multimedia content marketing and its benefits. Here are the key takeaways:

  • Multimedia content marketing uses a variety of content formats like images, infographics, videos, audio (podcasts) and interactive content to deliver your message.
  • It can grab attention, be versatile across different platforms, and help establish your brand identity.

The article recommends:

  • Using a mix of multimedia content formats to target your audience effectively.
  • Creating high-quality content that is informative and engaging.
  • Having a plan for your multimedia marketing campaign, including a content calendar and performance tracking.
  • Considering working with a content marketing agency to help you create and distribute your content.

Then, Dig Deeper

Not bad. But I felt like I wasn’t really getting anything especially actionable from this.

Gemini gave me exactly what I asked for, so — my bad, I guess.

I decided to prod a little deeper.

So, I asked Gem: Based on this article, could you suggest some specific things I can do to incorporate more multimedia in my content?

Gem came back to me in an instant with this:

Absolutely! Here are some specific things you can do to incorporate more multimedia in your content based on the article:

  • Infographics for Blog Posts: If you have a blog post with complex information, consider creating an infographic to summarize the key points. This will make the information more visually appealing and easier to understand for your audience.
  • Repurpose Existing Content into Audio: If you have a blog post or other written content that has performed well, you can repurpose it into a podcast episode. This is a great way to reach a new audience and give your readers another way to consume your content.
  • Short Social Media Videos: Eye-catching social media videos are a great way to grab attention and promote your brand. You can create short explainer videos, product demos, or behind-the-scenes content.
  • Interactive Quizzes or Polls: Adding interactive elements to your content can be a great way to boost engagement. You can create quizzes or polls that allow your audience to learn more about themselves or your brand.

These are just a few ideas, and the best approach will depend on your specific audience and brand. But by incorporating more multimedia content, you can make your content more engaging and reach a wider audience.

Yes, More Like That!

Good start. I liked where Gemini had taken this. So, I asked for more: I love these ideas. Could you give me some more ideas like these?

Gem was only too eager to accommodate my request:

Sure, here are some more ideas to incorporate multimedia content into your strategy:

Revamp Text-Heavy Content with Visuals:

  • Custom Illustrations: Break up long stretches of text with illustrations that directly relate to the content. This can add visual interest and make the information more memorable.
  • Data Visualization: If your content includes a lot of data or statistics, consider using charts, graphs, or heatmaps to present it. This will make the data easier to understand and digest.
  • Stock Photography (carefully chosen): While relying solely on stock photos isn’t ideal, using high-quality and relevant stock photos can add visual variety to your content without a huge investment.

Leverage Existing Trends:

  • Live Q&A Sessions: Host live Q&A sessions on platforms like YouTube or Instagram Live. This allows you to interact with your audience in real-time and answer their questions directly.
  • Livestream Events: Livestream industry events, product launches, or behind-the-scenes tours to give your audience a more immersive experience.

Think Outside the Box:

  • Customer Testimonial Videos: Short video testimonials from satisfied customers can be a powerful way to build trust and credibility.
  • Interactive Content Series: Develop a series of interactive infographics, quizzes, or polls that tell a story or journey over time. This can keep your audience engaged and coming back for more.
  • Webinars: Host webinars on topics relevant to your audience. This is a great way to establish yourself as an expert in your field and generate leads.

Remember, the key is to use multimedia content strategically to enhance your message and engage your audience. Don’t just add multimedia for the sake of it; make sure it complements your overall content marketing goals.

Impressed, Encouraged & Convinced

I decided to whip up this quick post to share my experience and the info Gemini gave. Hopefully, there are some “gems” in here that you can derive value from.

For me, I think this was a worthwhile test of how an AI tool can be a mighty helper.

  • Compressing content consumption is a fantastic use case for AI! Especially since I’m kind of a slow reader, don’t have a great memory for useful things, and am easily distractable (which means I often have to go back and reread things.)
  • Pulling out actionable recommendations is also an awesome use case for AI! I feel like this bridges that gap between reading something and then trying to figure out how to implement it in your own biz scenario. You know? Like I can now see real ways that I could inject some more multimedia into stuff I create.

Obviously, I could take more time and do additional back-and-forth with my AI comms “teammate” to come up with a more legit and customized action plan. To do this, I’d be sure to provide more specifics about my biz/brand/objectives — e.g., who my audience is, what I’m trying to accomplish, which platforms I’m using, etc. — in the prompts so the AI could generate even more useful responses.

What do you think? Could AI tools be your biz bud, too, when it comes to content marketing and content consumption?

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AI is fast becoming ubiquitous — but do you really know-know what it is? This training, which you can do in less than an hour, hits all the big points so that you can be a savvier AI user. With a better grasp of AI, you can leverage it to greater advantage and reap enhanced business rewards.

AI: Your Handy Helper for Content Marketing

Feeling overwhelmed by the content creation grind? Don’t be!

AI assistants like Gemini can be a game-changer for busy small business people. By summarizing articles, suggesting content ideas, and sparking even more creative brainstorming, AI tools can free up your time and fuel your content marketing strategy.

So, why not give it a try? You might just unearth some hidden gems (pun intended!) that take your content to the next level.

Have a lovely day and go blaze some content marketing trails (with AI help, if ya want)!

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